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About Up Pageantry
Who We Are * Why Choose Up * Mission, Vision, etc.

Who We Are
(our All-Volunteer Staff)

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Tami Uhler, Esq., Executive Director, C.E.O. & Founder

Tami has been a Placer County resident for almost 45 years, graduating from Franklin Elementary and Del Oro High School.  Tami has a Bachelor's degree in Political Science, with a minor in Psychology from U.S.C., and a law degree from McGeorge School of Law. A former Placer County Deputy D.A., with substantial trial experience, Tami is currently Assistant Director of Placer County Child Support Services. She has been involved in pageants for over 40 years, holding multiple titles, and has competed in categories from Pre-Teen through Mrs.  She has experience in all aspects of the industry, having served as hostess, emcee, judge, director, choreographer, competitor, and mom of a queen as well.  She is a former Board member on KidsFirst, and is a current voting VIP PRO member of the Global Beauty Awards (GBA).  A 3-time winner of Global Beauty Awards Best Director, Brand Ambassador, and Pageant Owner, she has been nominated multiple times in several categories. She was awarded the "Woman of the Year" in 2020 from the Placer Charter of the American Association of University Women (AAUW), and in 2019, Up was given an award for their continuing support of the Tommy Apostolos Fund.  She lives in Granite Bay with her husband Kirk and is the mother to two amazing children, daughter Jacy (a former multiple title holder) and son Jaden.

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Alora Martin​, Director

The 2025 Universal Miss National Queen, Alora has been involved in pageants since the age of two. She has held most roles involved in pageantry including: contestant, titleholder, judge, choreographer, director, assistant director, MC, and coach. Alora became a director at age 17 and later established her pageant coaching business “Sashay the Stage”, coaching many of her clients to the crown in local and state pageants. She's held several titles, most notably: Miss Folsom, Miss Placer County, Miss Sacramento County (MAO), Miss Northern Sierra, Miss California International, and Miss West Coast. A two-time Global Beauty Award winner for Best Titleholder and Best Director, Alora was the winner of the Face of Vivace Cosmetics in 2024, earning the privilege to walk in New York Fashion Week. Alora is passionate about making her community a better place and received the Presidential Gold Service Award for over 500 hours of community service in a calendar year. She coordinates an annual "Boot Drive" for the Firefighters Burn Institute and has raised over half a million dollars for burn survivors in California. Professionally, she works as the Director of Compliance for Urban Services, a non-profit organization working to eliminate poverty and revitalize low-income communities.  Alora is a newlywed to "pageant husband" Alex.

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Rachel Bailey, Assistant Director

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An Amazon Best Selling Author, Rachel has held many state pageant title, most recently Mrs. Regency California. She is a 2022 GBA winner for "Best Content" for her podcasts of "Life Coach In Your Pocket", and 2022 GBA winner for "Best Titleholder" , and a nominee for  Best Coach (with Up), in 2021 and 2020. As a certified life coach,  Time Line Therapy practitioner, and hypnotherapist, Rachel is an advocate for mental health awareness. An experienced pageant competitor, Rachel began her pageant journey with the Miss Placer County pageants. She is also a sponsor of queens, offering her services as a  life coach.  Rachel mentors entrepreneurs to help them focus on their target audience and upscale their business. She also has a coaching practice focused on pageantry mental preparation. Her accomplishments include taking fourth place at the United States Figure Skating National Competition, and placing in the top 10 at IJM Internationals in 2019 as Mrs. California. Rachel plans to change the world with her exceptional life coaching by helping others reach for their biggest dreams and fulfill their potential. Listen to her podcast "Life Coach in Your Pocket" wherever you listen to your podcasts!

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​Jacy Uhler, Assistant Director

Jacy, is the 2022 GBA winner for for "Best Volunteer", and was also a 2021 Global Beauty Award for "Congeniality", and also Best Coach (with Up) in the 2020 Global Beauty Awards, was Miss Idaho Teen USA 2018 and had the honor of representing that state at the 2018 Miss Teen USA pageant in Shreveport, Louisiana.  She is a Summa Cum Laude graduate of Boise State University's Honors College with a 3.98 GPA, with dual degrees in Psychology and Criminal Justice, with a Certificate in Spanish. She graduated from Franklin Elementary and Del Oro High School in Loomis.  She is a former Young Miss Roseville, Jr. Miss Placer County, Jr. Teen Placer County, and Miss Teen Sacramento.  A former member of Boise State Women's Club Soccer travel team, she enjoys softball, skiing, and art, and her co-ed intramural football team won the university championship on the blue turf recently! She is a member of Tri Delta sorority and works to support St. Jude’s Children’s Hospital. A former intern in the Placer County District Attorney's office serving victims of crime, she is a Certified Nursing Assistant and Medical Assistant, and has worked at St. Luke's Hospital in Boise, in the Pediatric Intensive Care Unit.  She has graced the catwalk at New York Fashion Week, and Sacramento Fashion Week. A former Model Director for Boise Fashion Week, she is a Model Instructor for the Your Voice Heard Foundation.

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​Bailey Breen, Event Hostess

Bailey has been part of the Up Pageantry pageant family for seven years. She began her journey in the Teen division, earning the titles of Miss Teen Placer County 2019 and Miss Teen Gold Counties 2020. She later advanced to the state level, competing for Miss Teen California International 2021, where she proudly took home the crown. A graduate of Del Oro High School’s Class of 2021, Bailey was an active community member, contributing over 250 service hours each year through organizations such as the Firefighters Burn Institute, KidsFirst (where she has been welcomed back as a Keynote Speaker at their events), and the Veterans Association. She recently earned her Bachelor of Arts in Constitutional Studies from the University of
Oklahoma and now serves her county as a grant writer. In 2023, Bailey continued her pageant success by earning the title of Miss Placer County. Bailey is a three-time Global beauty Award winner, including Most Photogenic, Best Production, and The Kerry Damiano Style Award. This year, Bailey is especially excited to take the stage in a new way—as your host. She has always hoped to be part of the staff and continue supporting the program that shaped her journey.

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​Donell Breen, Backstage Manager

Throughout her daughter’s competitive years, Donell played an active role in preparing her for success, supporting everything from interview prep and fashion coordination to confidence building and stage readiness. Her dedication as a parent and mentor was nationally recognized when she received the Global Beauty Award for Pageant Parent of the Year in 2022, honoring her commitment to excellence, integrity, and positive pageant culture.  Donell has wide range of backstage experience. Known for her ability to stay calm under pressure, manage fast-paced backstage environments, keep contestants on schedule, she brings a warm, supportive presence to everyone she assists.  As a Backstage Manager for the Placer County Pageant and UP Pageantry, Donell is honored to contribute her expertise to ensuring each contestant feels prepared, confident, and valued. She looks forward to continuing to uplift and empower participants—one quick change, encouraging smile, and polished performance at a time.

Why Choose Up?

Different pageants offer some of these benefits, but ONLY Up PAGEANTRY combines ALL of the best possible experiences of pageantry to the benefit of our contestants. 

 

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​WE ARE GOOD AT WHAT WE DO

  • The Miss Placer County Pageant was established in 1937, and has been part of the fair for over 80 years!  We are extremely proud to be the producer.

  • We focus on ONE pageant a year, not dividing our time, sponsor support, or competitors. And we focus on our royalty ALL year.

  • The staff has over 120 years of combined experience in all areas of pageantry (title-holders, emcees, coaches, assistant directors, set-building & designing, choreographers, queen parent(s), hostesses, and judges).

  • Up coaches have coached our royalty to state, national, or international level titles in EIGHT prestigious pagenat systems.

  • We focus on developing leaders and enhancing marketable skills like public speaking and interviewing.

  • We have EXCELLENT SPONSOR and community support.

  • We are professional, communicative, and organized.

  • Our contestants, their families, our volunteers, our sponsors, and the community LOVE to work with Up and our Royalty ~ see what they are saying on our website at “Testimonials” http://www.uppageantry.org/testimonials

 

WE PROVIDE TRANSPARENCY

  • We set our line-up with a public, random drawing by the contestants.

  • Contestants see blank score sheets before the pageant, so they KNOW what the judges are scoring.

  • We don’t handle the scores before the envelope is passed to the stage.

  • We will provide scores to the contestants, along with the high score in each category, while maintaining confidentiality of other contestants. 

  • We will meet with contestants to discuss strengths and areas for improvement.

  • Contestants can obtain the judges written comments about a contestant’s Personal Interview performance.

  • Subjective areas or awards do not impact the scores for the royal court.

  • We do NOT score or detract for attendance (i.e. “reliability” points).

 

WHAT WE OFFER

  • Our Queens have the option to compete at a statewide pageant and possibly a national level pageant.

  • We continually emphasize leadership, sound judgment, and courage, in a fun, engaging way.

  • The Essay competition is optional.

  • Since Up Pageantry has been producing the Miss Placer County Pageant in 2015, we have awarded over $6,000 annually in prizes, gifts, and scholarships. Our prize package is unmatched for a local pageant and has included state pageant entry fees, personal trainer sessions, fitness & meal planning, gym memberships, modeling contracts, beauty products, pageant consultation and coaching from multiple trainers, casting agency support, use of a convertible for parades, rhinestone-trimmed sashes, stunning contoured crowns, and valuable scholarships. 

  • Contestants are coached in public speaking by a former Deputy District Attorney with extensive jury trial experience.

  • Contestants have access to a private FB page where we post opportunities like modeling, workshops, and castings.

  • We work throughout the year with all contestants who choose to compete at a state level.

  • We are invited to over 40 events a year, and have supported military veterans, chambers of commerce, the business community, anti-human-trafficking initiatives, not-for-profits, the Honor Group, Gold Star Families, first responders, Toys for Tots, KidsFirst, Stand Up Placer, Tommy Apostolos, Keaton Raphael Fund, Walk in her Shoes, Relay for Life, William Jessup University, the Placer County Fair, the Gold County Fair, the Roseville Schools Association, the Placer County Fair Association, the Placer County Speedway, Santa letter writing events, other pageants and contestants, and local schools, with all types of events and parades and ribbon cuttings.

  • Our high-quality crowns ROCK!

  • We provide advice with hair/makeup, poise, wardrobe, and more. We even have relationships with local dress vendors who carry hundreds of gowns and work with us regularly.

  • Several discounts are available.

BEFORE YOU SIGN UP FOR ANY PAGEANT,

SEE HOW MUCH INFORMATION THEY PROVIDE PUBLICLY.

TRANSPARENCY IS IMPORTANT TO US, AND SHOULD BE TO YOU.

Mission, Vision, Values,
Commitment & Expectations

Vision

That through pageantry, young women experience a camaraderie built on the common interests of enhancing interpersonal skills, increasing confidence, heightening societal awareness, and aspiring to excellence, while inspiring others through their example.

​Mission

To provide positive experiences and personal growth for young women through the opportunities that pageantry can provide, and to educate, enrich, and motivate young women to attain their goals.

​Values

Up Pageantry values fairness, integrity, professionalism, kindness, scholarship, fun, generosity, societal awareness, hard work, personal accountability, personal growth, and humor.  These values guide us in all that we do.

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