Who We Are

(our All-Volunteer Staff)


Tami Uhler

DIRECTOR; C.E.O./Founder of UP Pageantry

Tami has been a Placer County resident for almost 45 years, graduating from Franklin Elementary and Del Oro High School.  Tami has a Bachelor's degree in Political Science, with a minor in Psychology from U.S.C., and a law degree from McGeorge School of Law. A former Placer County Deputy D.A., with substantial trial experience, Tami is currently Assistant Director of Placer County Child Support Services. She has been involved in pageants for almost 40 years, holding multiple titles, and has competed in categories from Pre-Teen through Mrs.  She has experience in all aspects of the industry, having served as hostess, emcee, judge, director, choreographer, competitor, and mom of a queen as well.  She is a former Board member on KidsFirst, and is a current voting VIP PRO member of the Global Beauty Awards (GBA).  She is also a Global Beauty Awards WINNER for Brand Ambassador 2021, and BEST DIRECTOR, 2020, and an "Official Nominee" for  2021 in Best Coach (with all Up coaches), Brand Ambassador, and Best Director, and has been a past nominee for Choreographer (2018), Director (2019 & 2020) and for Coach (2020). She was awarded the "Woman of the Year" in 2020 from the Placer Charter of the American Association of University Women (AAUW), and in 2019, Up was given an award for their continuing support of the Tommy Apostolos Fund.  She lives in Granite Bay with her husband Kirk and is the mother to two amazing children, daughter Jacy (a former multiple title holder) and son Jaden.

Kirk Uhler

Co-Master of Ceremonies

Kirk has been a Granite Bay resident since 1975. He served on the Placer County Board of Supervisors for over 18 years.  He is an entrepreneur, and co-founder of Casting Calls America.  He is currently the CEO of Placer Business Alliance and has leadership roles with the National Tax Limitation Committee. Has over 20 years’ experience in hosting and emceeing pageants.  Kirk's family moved to Granite Bay in 1970 when his father was appointed to a position by then-Governor Ronald Reagan. Kirk attended Franklin Elementary and obtained his Political Science degree from U.C. Berkeley.  An Eagle Scout, Kirk has coached youth in skiing, softball, baseball, and more.  A lifelong athlete, Kirk enjoys coaching in any sport and has a knack with young adults, having coached ski, softball, baseball, and soccer teams for decades. He is also a finisher in multiple Ironman competitions. Kirk is a 2021 Fellow with Club for Growth, and is a two-time Official Nominee for a Global Beauty Award for "Best Talent".

Ryan Ronco

Co-Master of Ceremonies

Ryan has over 10 years’ experience in hosting and emceeing pageants. Ryan has been a Placer County resident since elementary school at Franklin Elementary (where he met Kirk and Tami).  An Eagle Scout with years of experience coaching youth  sports teams, he is the Placer County Clerk/Registrar of Voters, and has worked in the elections field for over 25 years. He lives in Roseville and is the father of two amazing children, Samantha and Jack.

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Rachel Hunt-Bailey Assistant Director

Rachel is Mrs. California 2018 for the IJM pageants. She is the Global Beauty Award winner for "Best Titleholder" for 2021, and an "Official Nominee" for  Best Coach (with Up), in 2021 and 2020. As a certified life coach,  Time Line Therapy practitioner, and hypnotherapist, Rachel is an advocate for mental health awareness. Creator of the After School Program, The Happy Heart Club Society, Rachel teaches social and emotional awareness to elementary school children. An experienced pageant competitor, Rachel first began her pageant journey as a teenager with the Miss Placer County pageants. She fell in love with that organization and now is on the staff, serving in many capacities. She is also a sponsor of queens, offering her services as a  life coach.  As the Head Life Coach at the company, Genius Unlocked, Rachel mentors budding entrepreneurs to help them focus on their target audience and upscale their business. She believes everyone has a dream, and she practices what she coaches and dreams big as well. Her accomplishments include taking fourth place at the United States Figure Skating National Competition, and placing in the top 10 at IJM Internationals in 2019 as Mrs. California. Rachel plans to change the world with her exceptional life coaching by helping others reach for their biggest dreams and fulfill their true potential.


Alora Martin​

Assistant Director

Alora is currently Miss California International and will be traveling to Tennessee for Internationals this summer!  She was an official nominee for the Global Beauty Award Best Coach (Up) and Best Talent for 2021, and Best Coach nominee in 2020. She has been involved in pageants since age two. She has had the unique opportunity to see all sides of pageants, having been a contestant, titleholder, coach, judge, choreographer, director, and now a staff member for Up Pageantry. The Miss Placer County Scholarship Pageant holds a special place in her heart as she held the title in 2016 and was first runner-up in 2015. Since her reign, she has helped prepare the Placer County queens for their state competitions . In her spare time, she enjoys line dancing and country two-stepping, pole fitness, and volunteering at community events. Alora is the co-coordinator for the annual “Fill the Boot for Burn Victims” drive in her hometown and volunteers with the Firefighters Burn Institute throughout the year. She currently holds the title of Miss Northern Sierra and will be competing at Miss California International in April. Alora lives by the motto, "Always wear your invisible crown."


Jacy Uhler

Assistant Director

Jacy, an "Official Nominee" for 2021 Global Beauty Award for "Congeniality", and also Best Coach (with Up) in the 2020 Global Beauty Awards, was Miss Idaho Teen USA 2018 and had the honor of representing that state at the 2018 Miss Teen USA pageant in Shreveport, Louisiana.  She is a Summa Cum Laude graduate of Boise State University's Honors College with a 3.98 GPA, with dual degrees in Psychology and Criminal Justice, with a Certificate in Spanish. She graduated from Franklin Elementary and Del Oro High School in Loomis.  She is a former Young Miss Roseville, Jr. Miss Placer County, Jr. Teen Placer County, and Miss Teen Sacramento.  A former member of Boise State Women's Club Soccer travel team, she enjoys softball, skiing, and art, and her co-ed intramural football team won the university championship on the blue turf recently! A former intern in the Placer County District Attorney's office serving victims of crime, she is currently obtaining her Certified Nursing Assistant credential on the way to become a Physician's Assistant. She is a member of Tri Delta sorority and works to support St. Jude’s Children’s Hospital.